This visual style became the foundation
for all communications — from boutiques
to digital materials.
The primary brand color is emerald, which, combined with golden accents, conveys an atmosphere of refined luxury. The typography
is elegant and premium, emphasizing
the brand’s character.
Feliksov Diamonds is a jewelry brand
represented in St. Petersburg, Moscow,
and Dubai. We developed a brand identity
that reflects the ideas of heritage, family values,
and luxury. At the core of the logo is a family
tree leaf with the letter “F” inscribed
in it — a symbol of roots and growth.