© 2008-2025 — Made by Madswop ⚡️
Brand Identity
We create a visual language for your brand – expressive, coherent and instantly recognizable.
Identity helps your brand feel alive, consistent
and attractive in any format and at every touchpoint.
and attractive in any format and at every touchpoint.
+ Naming
Creating a brand name that reflects its idea and values.
+ Logo
Designing a unique logo and visual identity (color palette, typefaces, graphic elements) plus clear usage guidelines.
+ Visual style & Guidelines
Building a full visual language – type system, color palette, grid, layout rules and graphic style. We document everything in a straightforward brand guide so the team can work faster and the brand looks consistent everywhere – online and offline.
+ Brand book
A full document that reveals the the brand on all levels – mission, values, Tone of Voice, visual principles and communication rules. The brand book becomes your “brand control center” and helps scale communications without losing clarity or meaning.
+ Packaging design
Creating packaging that works as a full-on brand carrier and boosts how the product is perceived. We think through structure, layout, visual accents, materials and print so the packaging is not only beautiful, but functional – stands out on the shelf, communicates value and sticks in people’s memory.
Creating packaging that works as a full-on brand carrier and boosts how the product is perceived.
We think through structure, layout, visual accents, materials and print so the packaging is not only beautiful, but functional – stands out on the shelf, communicates value and sticks in people’s memory.
We think through structure, layout, visual accents, materials and print so the packaging is not only beautiful, but functional – stands out on the shelf, communicates value and sticks in people’s memory.
+ Marketing design
Layouts for social media, ads, presentations and other content formats.
+ Branded assets
Key branded materials – business cards, letterheads, packaging, social templates, merch, print and digital assets. We set up one visual logic so the brand feels consistent on every carrier – from cards to billboards.
+ Presentations
Building strong brand decks – structure, visuals, slide design and clear story blocks. Easy to show to partners, investors or the team: the deck explains the brand idea, positioning and shows the visual system in action.
We help brands shape a clear position, personality, and inner backbone. We turn scattered ideas into a cohesive system your brand can confidently grow on.
Strategy sets the direction, gives your brand a voice and turns scattered ideas into a simple system you can actually grow on.
+ Brand strategy & brand platform
Deep market and audience research, brand platform development and positioning.
+ Communication strategy
Planning brand communications, media strategy and media planning.
+ Tone of Voice
Shaping the brand’s character, building a unique voice and editorial rules so you sound consistent across all channels.
+ Consulting & Ongoing support
Brand growth consulting, brand audits and data-driven recommendations on how to strengthen what you already have.
We create websites that actually work for the business:
clear, fast, and visually strong. Built to convert, scale,
and feel effortless to use — with thoughtful UX, clean structure, and performance in every detail. Designed
to support your growth, not just look good on launch day.
clear, fast, and visually strong. Built to convert, scale,
and feel effortless to use — with thoughtful UX, clean structure, and performance in every detail. Designed
to support your growth, not just look good on launch day.
Each project is a mix of design, logic and usability that
turns your website into a powerful communication channel and a real tool for selling your products or services.
turns your website into a powerful communication channel and a real tool for selling your products or services.
We create websites that actually work for the business:
clear, fast, and visually strong. Built to convert, scale,
and feel effortless to use — with thoughtful UX, clean structure, and performance in every detail. Designed
to support your growth, not just look good on launch day.
clear, fast, and visually strong. Built to convert, scale,
and feel effortless to use — with thoughtful UX, clean structure, and performance in every detail. Designed
to support your growth, not just look good on launch day.
Each project is a mix of design, logic and usability that
turns your website into a powerful communication channel and a real tool for selling your products or services.
turns your website into a powerful communication channel and a real tool for selling your products or services.
+ Website design & Development
Full-cycle corporate websites – from UX/UI wireframes to front-end/back-end development and launch.
+ Landing pages & Promo sites
Fast one-page landings for ad campaigns or testing ideas.
+ Online stores (E-commerce)
Building functional online stores for selling products and services (catalog systems, cart, payment integrations, etc.).
+ Special web projects
Niche digital solutions on request – personal accounts, portals (HR, intranet), web apps and more.
+ SEO setup
Technical on-page SEO for new websites (speed, basic keywords, responsive layouts) so the site is SEO-friendly from day one.
We create visual stories that grab attention and stick. Video and content help brands speak louder, build emotion and turn attention into real interest.
We create visual stories that grab attention and stick. Video and content help brands speak louder, build emotion and turn attention into real interest.
+ Creative & Storytelling
Development of ideas, concepts and scripts. We build the meaning, visual narrative and direction the whole content system sits on.
+ Content systems & Media kits
Signature content packages for brands, spaces, restaurants, hotels and events. One visual language adapted to all formats.
+ Brand photo & Video shoots
Building functional online stores for selling products and services (catalog systems, cart, payment integrations, etc.).
+ Full-cycle video production
A classic production team for shooting – from creative concept and script to directing, shooting and final edit. This can be ad spots, brand films or product videos.
+ Animation & Motion design
Animated video content – 2D/3D, infographics, explainers.
+ Ongoing photo & Video content
Regular content production for brands (product shoots, lifestyle, reportage) and short-form video for socials. This ties in perfectly with SMM and keeps your channels visually on-brand.
+ Post-production
Editing, color, sound design and graphics. Whether the source is live-action or AI-generated, strong post keeps the final piece on one high level.
Please leave your contact details and tell
us a bit about yourself. We’ll review your portfolio and get back to you soon.
us a bit about yourself. We’ll review your portfolio and get back to you soon.
Please leave your contact details and tell us a bit about yourself. We’ll review your portfolio and get back to you soon.
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just a studio
We are not
We’re a progressive, multidisciplinary bureau.
We build smart teams for projects — focused
on aesthetics, meaning, and growth, not routine.
We build smart teams for projects — focused
on aesthetics, meaning, and growth, not routine.
Madswop is a platform of visual philosophy
To be continued...
We work with what remains when the excess is stripped away: idea, proportion, rhythm, light, material, emotion. We shape outcomes that feel inevitable — as if they were always the only right answer.
Back
Madswop didn’t start as “let’s open a studio”.
It grew out of our Art Director’s personal path: from craft to system, from form to meaning.
It grew out of our Art Director’s personal path: from craft to system, from form to meaning.
Origin Story
+ 2021 – 2025
International art direction, high-end and premium. Identity as a system, design as philosophy.
+ 2018 – 2021
Balancing branding and meaning. Minimalism stops being an aesthetic — it becomes an inner discipline.
+ 2014 – 2018
Motion and art direction. Larger projects. Systems thinking emerges: how to build visual worlds, not just individual elements.
+ 2008 – 2013
Graphic design in a real-world, fast-paced environment. High volume, quick decisions, 200+ logos.
St. Petersburg, Rimskogo-Korsakova 22, «Hideout»
Copyright © 2008-2026
Let's Swop Reality
The world moves fast — we build what lasts. Share a bit about your next project, and we’ll come back with sharp ideas, clear timing, and a realistic path forward.
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