Today, Author Sport is not just clothing,
but a brand around which local sports culture
is built. And its digital space has become
a full-fledged point of contact and sales.
We developed a complete visual identity: a logo, color system, typography, social media design guidelines, and a visual language that connects the brand with the aesthetics of tennis courts
and paddle courts. The next step was to create
a modern e-commerce website, connect online payments and installment services, set up
a catalog, upload all the content, design collections, and organize a convenient user journey — from browsing to purchasing.
They create equipment for active players, work
with clubs, organize tournaments, teach children, and develop the sports community in their region. For them, sport is not just clothing, but an entire environment that they help to shape.
Author Sport is a sportswear brand with its own production, inspired by tennis and paddle culture.